The Team

Powerfully equipped with 26 years of industry experience and knowledge, Executive Producer of the Dream Factory TV Show; Premiere Agent for AMDA, the number one performing arts college in America and Chairperson and CEO of 33 and Me Talent Agency, Elsubie Louwrens is actively involved in all spectrums of the music, film, fashion, entertainment and media industries.

As a trailblazer and industry leader, Elsubie not only produces the largest talent convention in Africa (The International Arts Talent Showcase), but elevates and casts light upon untapped talent and potential that she ardently fosters and drives towards international accolades. Elsubie’s ethos revolves around uplifting a nation to heights they never deemed possible – to set their hearts on fire for what they are most passionate about and to equip them with the tools necessary to bring their dreams to life. Most recently, Elsubie secured $17.4 million in international scholarships for the youth of our nation.
From personally starring in national films such as Leon Schuster’s Mr. Bones 2, numerous national series including Binnelanders, Egoli and Scandal to international on-set experiences for the BBC Hallmark Series, “Wild at Heart”, Bollywood Films as well as 21 national and 17 international TV Commercials – Elsubie’s wealth of industry knowledge and experience as a professional actress and commercial model yields an environment for up and coming artists to achieve excellence in the launching of their careers, and most importantly their dreams and ambitions. The dedication of her life to the entertainment industry reflects in the monumental success of the local and international artists and models that she so passionately manages.

Elsubie’s models have successfully booked internationally recognized brands including: Hugo Boss, NBA, Dolce & Gabbana and have furthermore graced the runways of New York Fashion Week, LA Fashion Week, SA Fashion Week and Mercedes Benz Fashion Week. International Films such as “The Giver”, starring Meryl Streep, Avengers, Disney’s “Queen of Katwe” starring Lupita Nyongo, The Journey is the Destination, 24 Hours to Live with Ethan Hawke and The Last Post are but a few of the films that Elsubie’s artists have been booked for. Singers under Elsubie’s management have made it through to the television rounds of American Idol, captivated crowds in the world-renowned Apollo Theatre and made their mark in the theatres of New York as working artists. The stages of Taylor Swift’s music video “Bad Blood” and Broadway itself has seen and welcomed the feet of dancers that Elsubie brought to the USA. She further excels in her vision by expanding local artists’ talent in making International Education accessible to the youth as the Premier Agent for AMDA.
Elsubie assists these artists by securing partial scholarships to further their studies in the USA and truly refine their skillsets.

In inspiring thousands of South Africans to make their dreams manifest, Elsubie has stated that, “We might be a third world country, but we have first world potential”. As an empowerment leader, Elsubie drives the profound shift from poverty mindsets to mindsets of prosperity.
Elsubie has an unbridled passion for the music, film, fashion, entertainment and media industries and an undeniable ardency towards making local and international dreams become a living reality.

With years of success and experience in the film and fashion industry, Elouise assisted many artist and models through 
The International ARTS Talent Showcase Platform, granting them the opportunity to launch their career locally and internationally. As the Director of Admissions and National Talent Scout for The International ARTS Talent Showcase hosted annually in Johannesburg, Elouise has travelled with Chairperson Elsubie Louwrens hosting nationwide auditions evaluating talent, educating talent and uplifting the youth in our Nation.

Elouise has also been part of the forefront Television Industry by making appearances in the following commercials and productions: Wild at Heart – Hallmark Production, Vodacom Soccer World Cup TV Commercial, Telkom Soccer World Cup TV Commercial, Binnelanders, 7de Laan, Elouise was most recently part of an International Editorial Photoshoot for Desigual, walked for Espousal Online Wedding Expo 2021,  Editorial shoot for Bruidsgids and judging at numerous events and pageants with training in Modeling and has attended workshops in Theatre and Acting.

Our African Continent is rich with talent and it is my ultimate purpose to discover, educate, uplift, empower the talent of our Future.

Sam started her first degree in photography while working for a project management company where she also gained a project management certificate and experience in event management and marketing. During this period, she also ran her own events company for live music in and around Johannesburg until she achieved her first National diploma, which led her to begin studying for her International diploma in Photography.

It was soon after this that Sam began working for the Fashion Line Dore and gained an excessive amount of knowledge in the Fashion and Modeling Industry. After a year Sam opened her own studio and specialized in Model Portfolios and Events, working large scale events such as Mrs South Africa, Miss Mamelodi Sundowns and many others. It was from this, that Sam’s interest sparked in the entertainment world and began working as a Booker for Elsubie Louwrens in 2014, after years of successful bookings both Nationally and Internationally, Sam’s passion for helping Artists and Models reach their dreams grew from strength to strength and still does each day.

Sam is now the proud Managing Director of 33 and Me Talent Agency and The International ARTS Talent Showcase and strives each day to make a difference in someone’s life.

A trailblazer in her field, Simone lives out her creative flair as Marketing Executive at The International ARTS Talent Showcase by placing immeasurable emphasis on communicating brand value and positioning through story telling.

As an eloquent professional with a big personality, Simone has an ardent inclination towards communicating and connecting with people. She is exceedingly passionate about fashion and the arts having rained as a dancer for 13 years of her life.

Having attained her internationally acclaimed Bachelor of Business Science Degree in Marketing and Business Management, Simone has extensive knowledge of and experience in marketing in a diverse range of industries but has subsequently found her calling at 33 and Me Talent Agency where she connects with her deeper purpose of making a difference in the lives of the artists who burst at the seams with potential.
She has a big heart for kids and for tenacious individuals who dare to dream and conquer.

Fuelled by drive and ambition, Simone is committed to growth and to being the best at what she does to ultimately uplift and inspire the artists whom she so fervently believes in.